Longlisted for Fish Publishing Flash Fiction Prize 2021: I was honoured to be longlisted for this prestigious annual prize for my piece of Flash Fiction, entitled ‘An Uncertain Sea.’ The short story is about a little boy who has an imaginative, childlike understanding of the […]
UNILEVER FOOD SOLUTIONS (2018)
B2B COOKING PASTES (NPD), 2018 Carried out macro & trends research & category research Planned and led London street food tour with project stakeholders (part of category research and product inspiration) Presented key research findings to stakeholders Prepared & shared ideas in multiple ideation sessions Analysis of […]
BELAZU (2019-21)
B2B & B2C PROJECTS (BOTH NPD & EPD), 2019-2021 Role: Project Consultant (April-May 2019) + ‘Insight Manager’ role (June 2019-Feb 2021) Named as one of the company’s only 3 ‘Super Tasters’ Designed B2B market research plan / Co-designed B2C market research plan Led & carried […]
SCHWARTZ/MCCORMICK (2020)
B2C SPICE RANGE (EPD), 2020 Presentation of category & macro trends to project stakeholders as an ‘E-Lab Expert’ Prepared & shared ideas in multiple ideation sessions Analysis of ideas & exploration with key stakeholders TESTIMONIAL: “Lovely to have you on our E-Lab! Many thanks for […]
PIZZA PILGRIMS/2 FORKS (2021)
COMMS/MENU PROJECT WITH 2 FORKS, 2021 Carried out customer research interviews to understand behaviour, motivations, perception of brand Analysed insights & distributed to 2 Forks
JUMA KITCHEN (2021)
B2C COMMS, 2021 Planned & carried out customer research (analysis of feedback, comments & questions) Created Tone of Voice guidelines Copywriting: simplified and communicated overview of two parallel businesses Copywriting: founder & company storytelling “It’s always a pleasure working with you!” Philip Juma, Founder, Juma […]
ODDBOX (2017)
COMMS COACHING (Voluntary) Solidifying company story, values and mission Identifying key media Preparing a press release and overseeing emails to send to relevant press “Thank you – we landed an article immediately thanks to your ideas!” Deepak Ravindran, Co-Founder, Oddbox
VITA FOOD GROUP (2019)
COPYWRITING FOR NEW UMBRELLA WEBSITE, 2022 Writing introductory copy to Vita Food Group, explaining background to its three businesses Writing copy telling company story and values for Rondanini Foods Working ‘live’ with Marketing Director to create new ideas together Proofreading recipes, banner, blog and social […]
IDEAS EVERYWHERE (2021)
NEW IDEATION APPROACH, 2021 Having identified a need to support people realise their best ideas, I spent part of the summer of 2021 designing a new approach to the facilitation of Ideation sessions, which I believe often lack the necessary group safety and inclusion required […]
Hospitality Speaks (new not-for-profit platform)
Together with numerous volunteers and collaborators, I am proud to launch a new not-for-profit platform, Hospitality Speaks, where we will be sharing stories and ideas to create conversations about industry culture. *** After over 18 months of research and interviews, I have concluded that sharing real, […]
British Library: Inspiring Entrepreneurs panel (moderator)
As part of The British Library’s food series, I was really pleased to moderate an excellent panel of speakers at a recent event called Recipes For Success: Inspiring Entrepreneurs which featured founder-entrepreneurs: Guy Singh-Watson from Riverford Food, Praveen Vijn from Eat Natural and Pippa Murray from Pip […]
Boiling Point – the #metoo movement sweeping our capital’s restaurants (ES Magazine)
Boiling Point: London’s hospitality sector is finally facing up to harassment and bullying in bars and restaurants — and doing something about it. By Victoria Stewart (Illustration by Michelle Thompson) During a restaurant shift when she was younger, chef Merly Kammerling asked a manager if she could […]
Top Drawer: Meet the Maker (host / interviewer)
As part of the Meet the Maker food sessions at Top Drawer trade show, I enjoyed doing a live interview with the brilliant Ruth Holbrook, head of wholesale at the well-known London cheese purveyors, Paxton & Whitfield. This was part of its live line-up area called RetailFest, […]
AMP (A Meeting Place) digital zine
Together with writer Anna Sulan Masing and chef Romy Gill, we launched AMP (A Meeting Place), a new digital zine designed to amplify women’s voices in food and sustainability. The launch of AMP Issue #1 was in physical form – 14 experts presenting for 5 […]
The comic who cooks (Watts What Magazine)
Comedian Joe Lycett on his talent for cooking (definitely no capers involved) – and the secret of epic chicken soup (Words: Victoria Stewart. Image: Matt Crockett) If you’ve ever seen Joe Lycett perform stand-up, there’s a high chance you’ll have laughed until your sides hurt. […]
Sustainable Restaurants report (Stylus)
The restaurant and hospitality industry is beginning to think about sustainability in a wider context – from environmental impact to ethical employment practices. Staff wellbeing is having a positive impact on business growth, and consumers are demanding to know that the food they’re eating is […]