Hello, I’m Victoria. I’m an editor and writer who loves to tell stories and to read and improve copy. I’m also an ideas fanatic – helping writers and clients develop their best ones brings me joy. I work in multiple fields but my expertise is within food and drink, across the supply and demand sides of the industry.

I’m curious, collaborative, entrepreneurial and open-minded. I’m experienced in editing, commissioning, research and brainstorming / ideation facilitation and presenting. I’ve also had experience in food product innovation, marketing (brand messaging, copywriting), and I’ve worked with and consulted for start-ups and global FMCG companies, from Unilever Food Solutions and Schwartz to Belazu and Warp Snacks. Here’s my Consulting & Copywriting Portfolio.

I’ve got over a decade of experience researching and analysing trends, covering F&B suppliers and food production, asking questions and crafting stories using my findings. Prior to consulting, I spent 10 years as food editor and columnist at the Evening Standard, and later as a freelance writer for international media such as The Times, The Guardian, Conde Nast Traveller and Eater. Here’s a selection of my journalism.

Excitingly, my story ‘An Uncertain Sea’ was longlisted for the Fish Publishing Flash Fiction Prize 2021. It’s about a little boy who wants to understand the meaning behind the word uncertainty.

I’m looking forward to talking to you about how we can work together!