Hello, I’m Victoria. I’m an editor and writer who loves to tell stories and to read and improve copy. I’m also an ideas fanatic – helping writers and clients develop their best ones brings me joy. I work in multiple fields but my expertise is within food and drink, across the supply and demand sides of the industry.
I’m curious, collaborative, entrepreneurial and open-minded. I’m experienced in editing, commissioning, research and brainstorming / ideation facilitation and presenting. I’ve also had experience in food product innovation, marketing (brand messaging, copywriting), and I’ve worked with and consulted for start-ups and global FMCG companies, from Unilever Food Solutions and Schwartz to Belazu and Warp Snacks. Here’s my Consulting & Copywriting Portfolio.
I’ve got over a decade of experience researching and analysing trends, covering F&B suppliers and food production, asking questions and crafting stories using my findings. Prior to consulting, I spent 10 years as food editor and columnist at the Evening Standard, and later as a freelance writer for international media such as The Times, The Guardian, Conde Nast Traveller and Eater. Here’s a selection of my journalism.
Excitingly, my story ‘An Uncertain Sea’ was longlisted for the Fish Publishing Flash Fiction Prize 2021. It’s about a little boy who wants to understand the meaning behind the word uncertainty.
I’m looking forward to talking to you about how we can work together!
To get in touch please use the form below.